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The best advice on building partner programs that produce forecastable revenue.

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A partnerships leader and a RevOps analyst evaluating PRM software on a laptop, a vendor comparison sheet and a partner portal screen visible, deep navy and warm amber palette

Allbound PRM: Capabilities, Fit, and Alternatives

What is Allbound PRM? Short answer: Allbound PRM is a full-suite partner relationship management platform for standing up a partner portal, onboarding partners, sharing enablement content, and registering deals. It gives a partner team one place to administer partners at scale rather than running the program out of email and spreadsheets. It sits in the […]

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Editor's Picks

Partner Incentive Program: Design One That Produces

What is a partner incentive program? Short answer: A partner incentive program is the set of rewards, tiers, and payout rules a vendor uses to pay partners for the behaviors that produce revenue. It works when it pays for the specific actions that lead to pipeline, and it fails when it pays for signings, logos, […]

Partner Marketing Agency: What They Do and When

What is a partner marketing agency? Short answer: A partner marketing agency is an outside firm that plans and runs marketing through and with your partners, from co-branded campaigns to through-partner demand and MDF programs. It exists because most in-house partner teams have the relationships but not the marketing capacity to activate them at scale. […]

Channel Marketing: What It Is and How It Works

What is channel marketing? Short answer: Channel marketing is the practice of generating demand through your partners rather than only through your own direct team. It equips resellers, agencies, and technology partners to market your product to their audiences, and it measures the pipeline that motion produces. Done right, it turns partners into a demand […]

A partnerships leader and an AE sitting at a desk reviewing a printed shared account list with overlap scores and a recommended next action per account between them, deep navy and warm amber palette

How to Drive AE Adoption of Partners in 2026

What is AE adoption of partners? Short answer: How to drive AE adoption of partners reduces to one rule: make the partner the easy path on the named accounts the AE already cares about. Every other tactic, including spiffs, mandatory deal registration, and partner training, fails unless the partner makes the AE’s existing work easier […]

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