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Forecastable's Education Center

The best advice on building partner programs that produce forecastable revenue.

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A frontline sales manager coaching a rep through a deal review.

Frontline Sales Managers: The Forecastability Lever

The layer where forecast accuracy is made or lost, and why most revenue orgs under-invest in it.

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Editor's Picks

MDF Event: A Working Playbook for Partner Pipeline

What is an MDF event? Short answer: An MDF event is a partner-funded or jointly funded field marketing motion where market development funds underwrite a customer-facing activity (executive dinner, regional workshop, conference booth, or industry breakfast) with a named pipeline target and a sourced and influenced reporting back to the funding partner. It is not […]

Nearbound Marketing: What It Is and How It Works

Demand generation that runs through partners by borrowing their trust, measured as pipeline.

MDF Programs That Generate Real Pipeline (Not Just Activity)

Short answer: most MDF (Market Development Funds) programs in B2B SaaS waste 50 to 70 percent of their budget. The cause is structural, not size. MDF gets framed too narrowly as marketing money. It then goes to partners who will not run the activity that drives pipeline. The fix is a defensible MDF program that […]

A fractional VP of partnerships and a founder CEO sitting across a small desk reviewing a printed ninety-day partnerships plan with a tiering chart visible on a laptop between them, deep navy and warm amber palette

Fractional VP Partnerships: When to Hire One in 2026

What is a fractional VP of partnerships? Short answer: Fractional VP partnerships is a senior leader engaged part-time to install the operating model, run the first two quarters of cadence, and either hand the function to a full-time hire or stay on for ongoing oversight. The role exists because most companies need senior judgment well […]

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