Start Your

Growth Journey

Now

Let's Chat to See if
We're a Good Fit

Our Founder’s Latest Insights

Blogs on Sales Reps & Sales Development

Forecastable's Education Center

The best advice on building partner programs that produce forecastable revenue.

Latest Post

Latest Post

A partner operations lead and a RevOps manager comparing PRM platform options on a shared monitor, a printed evaluation scorecard and partner-program requirements list on the table, deep navy and warm amber palette

ZINFI Alternatives: PRM Platforms Worth Comparing

What are ZINFI alternatives? Short answer: ZINFI alternatives are the other partner relationship management platforms a team evaluates when ZINFI is not the right fit, ranging from full-suite PRM systems to lighter, CRM-native tools that handle deal registration and partner enablement without the weight of a full platform. They differ less in feature checklists than […]

Read Article

Editor's Picks

MDF Event: A Working Playbook for Partner Pipeline

What is an MDF event? Short answer: An MDF event is a partner-funded or jointly funded field marketing motion where market development funds underwrite a customer-facing activity (executive dinner, regional workshop, conference booth, or industry breakfast) with a named pipeline target and a sourced and influenced reporting back to the funding partner. It is not […]

Nearbound Marketing: What It Is and How It Works

Demand generation that runs through partners by borrowing their trust, measured as pipeline.

MDF Programs That Generate Real Pipeline (Not Just Activity)

Short answer: most MDF (Market Development Funds) programs in B2B SaaS waste 50 to 70 percent of their budget. The cause is structural, not size. MDF gets framed too narrowly as marketing money. It then goes to partners who will not run the activity that drives pipeline. The fix is a defensible MDF program that […]

A founder and a fractional channel chief reviewing a partner program build plan at a desk, a printed first-90-days roadmap and a partner target list between them, a laptop showing a pipeline target, deep navy and warm amber palette

Fractional Channel Chief: When It Works and When Not

What is a fractional channel chief? Short answer: A fractional channel chief is a senior partnerships leader who builds and runs a company’s partner program part-time, on a fraction of a full executive’s hours and cost. It gives a company channel leadership at a stage when the partner motion needs direction but cannot yet justify […]

Read Article
1 3 4 5 6 7 284

Stop Unreliable

Struggles

Whether starting with a single sales team or a single partner, any co-sell motion can be live within 30 days.