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A partner account executive filling out a deal registration form on a laptop while a channel manager reviews the required fields on a printed template beside them, account name and close date visible, deep navy and warm amber palette

Deal Registration Form: What to Include (Template)

What is a deal registration form? Short answer: A deal registration form is the structured submission a partner completes to claim an opportunity they sourced and request the vendor’s protection for it. It captures the facts the vendor needs to verify the deal, the account, contact, size, and timing, and it starts the clock on […]

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Editor's Picks

Partner Incentive Program: Design One That Produces

What is a partner incentive program? Short answer: A partner incentive program is the set of rewards, tiers, and payout rules a vendor uses to pay partners for the behaviors that produce revenue. It works when it pays for the specific actions that lead to pipeline, and it fails when it pays for signings, logos, […]

Partner Marketing Agency: What They Do and When

What is a partner marketing agency? Short answer: A partner marketing agency is an outside firm that plans and runs marketing through and with your partners, from co-branded campaigns to through-partner demand and MDF programs. It exists because most in-house partner teams have the relationships but not the marketing capacity to activate them at scale. […]

Channel Marketing: What It Is and How It Works

What is channel marketing? Short answer: Channel marketing is the practice of generating demand through your partners rather than only through your own direct team. It equips resellers, agencies, and technology partners to market your product to their audiences, and it measures the pipeline that motion produces. Done right, it turns partners into a demand […]

A head of partnerships and a revenue operations leader at a desk reviewing a printed PRM vendor comparison sheet alongside laptop screens showing two partner workspace dashboards side by side, deep navy and warm amber palette

Introw Alternatives: 2026 Buyer’s Guide

What are the real Introw alternatives in 2026? Short answer: Introw alternatives is the buying question that comes up when a partnerships team has outgrown a shared spreadsheet and is choosing a PRM platform to host deal registration, joint plans, and partner workspace. It points at a small set of credible platforms; the working ones […]

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