Start Your

Growth Journey

Now

Let's Chat to See if
We're a Good Fit

Our Founderโ€™s Latest Insights

Blogs on Sales Reps & Sales Development

Forecastable's Education Center

The best advice on building partner programs that produce forecastable revenue.

Latest Post

Latest Post

RevOps analyst reviewing partner pipeline forecast with confidence band on dual monitors

Forecastability: 2026 Framework and Operating Model

Forecastability is the upstream property of a deal or pipeline that lets its outcome be predicted with high confidence inside a known time horizon. It is not the same as forecast accuracy; it is the condition that produces forecast accuracy. Most enterprise pipelines are not forecastable, and the cost is…

Read Article

Editor's Picks

MDF Event: A Working Playbook for Partner Pipeline

What is an MDF event? Short answer: An MDF event is a partner-funded or jointly funded field marketing motion where market development funds underwrite a customer-facing activity (executive dinner, regional workshop, conference booth, or industry breakfast) with a named pipeline target and a sourced and influenced reporting back to the funding partner. It is not […]

Nearbound Marketing: What It Is and How It Works

Demand generation that runs through partners by borrowing their trust, measured as pipeline.

MDF Programs That Generate Real Pipeline (Not Just Activity)

Short answer: most MDF (Market Development Funds) programs in B2B SaaS waste 50 to 70 percent of their budget. The cause is structural, not size. MDF gets framed too narrowly as marketing money. It then goes to partners who will not run the activity that drives pipeline. The fix is a defensible MDF program that […]

Two growth leaders comparing a product-led growth funnel and an ecosystem-led growth account map on adjacent monitors, a printed motion comparison on the table between them, deep navy and warm amber palette

PLG vs ELG: How the Two Growth Motions Differ

What is PLG, and what is ELG? Short answer: PLG vs ELG is the comparison between product-led growth, where the product itself acquires and expands users through self-serve usage, and ecosystem-led growth, where partners and shared customers drive acquisition through trust and overlap. They are often framed as rival strategies, but in practice they answer […]

Read Article
1 14 15 16 17 18 254

Stop Unreliable

Struggles

Whether starting with a single sales team or a single partner, any co-sell motion can be live within 30 days.