Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
What is channel marketing? Short answer: Channel marketing is the practice of generating demand through your partners rather than only through your own direct team. It equips resellers, agencies, and technology partners to market your product to their audiences, and it measures the pipeline that motion produces. Done right, it turns partners into a demand […]
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What is channel marketing? Short answer: Channel marketing is the practice of generating demand through your partners rather than only through your own direct team. It equips resellers, agencies, and technology partners to market your product to their audiences, and it measures the pipeline that motion produces. Done right, it turns partners into a demand […]
What is partner marketing? Short answer: Partner marketing is marketing done with and through your partners to reach audiences you could not reach alone. It spans co-branded campaigns, joint content, referral and affiliate motions, and technology-partner integrations, all aimed at borrowing a partner’s trust and reach. The goal is pipeline that comes recommended, not cold. […]
What is channel marketing? Short answer: Channel marketing is marketing that generates demand through your partners rather than only through your own direct team. It equips resellers, agencies, and technology partners to promote your product to their audiences, and it measures the pipeline that motion returns. In short, it is marketing that reaches buyers through […]
What is channel marketing? Short answer: Channel marketing is the practice of generating demand through your partners rather than only through your own direct team. It equips resellers, agencies, and technology partners to market your product to their audiences, and it measures the pipeline that motion produces. Done right, it turns partners into a demand […]
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What is partner marketing? Short answer: Partner marketing is marketing done with and through your partners to reach audiences you could not reach alone. It spans co-branded campaigns, joint content, referral and affiliate motions, and technology-partner integrations, all aimed at borrowing a partner’s trust and reach. The goal is pipeline that comes recommended, not cold. […]
Read Article
What is channel marketing? Short answer: Channel marketing is marketing that generates demand through your partners rather than only through your own direct team. It equips resellers, agencies, and technology partners to promote your product to their audiences, and it measures the pipeline that motion returns. In short, it is marketing that reaches buyers through […]
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What is B2B channel marketing? Short answer: B2B channel marketing is the practice of generating demand for a business product through partners, resellers, agencies, and technology firms, rather than only through the vendor’s direct team. It equips those partners to market to their business audiences and measures the pipeline the motion produces. In B2B, where […]
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What is partner marketing software? Short answer: Partner marketing software is the set of tools a vendor uses to run marketing through partners at scale, covering co-branded campaigns, marketing development fund tracking, asset distribution, and the attribution that ties partner activity back to pipeline. It exists because running marketing across dozens of partners by email […]
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What is through channel marketing automation? Short answer: Through channel marketing automation is software that lets many partners run a vendor’s marketing campaigns at scale, each in their own branding and voice, from a shared system. It solves a specific problem: equipping a hundred partners to launch the same campaign without a marketer building it […]
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What is partner marketing? Short answer: Partner marketing is marketing that a vendor runs with and through its partners rather than only through its own direct team, covering co-branded campaigns, joint content, and demand generation that borrows a partner’s audience and trust. It turns partners into a marketing channel, not just a sales channel. The […]
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What is channel partner marketing? Short answer: Channel partner marketing is the practice of generating demand through a vendor’s channel partners, meaning resellers, distributors, and solution providers, rather than only through the vendor’s direct marketing. It equips those partners to market the vendor’s product to their own customers and prospects, and it measures the pipeline […]
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What is channel marketing software? Short answer: Channel marketing software is the set of tools a vendor uses to run marketing through its partners at scale, covering co-branded campaigns, asset distribution, market development funds, and lead tracking. It lets one marketing team equip hundreds of partners to market locally without building each campaign by hand. […]
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What are market development funds? Short answer: Market development funds are money a vendor gives a partner to spend on marketing the vendor’s product, usually tied to specific approved activities and repaid or granted against proof of spend. They exist to get partners marketing when partners lack the budget or incentive to do it alone. […]
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