- Our History
We built the system nobody else would.
While most of the B2B industry celebrated partnerships with dashboards and declarations, we were in the field, seeing where it all broke down and fell apart. Partnerships weren’t failing because of intent. They were failing because nobody owned the execution.
So we built the system that does.
Born in enterprise. Proven in the ecosystem.
Before launching Forecastable in 2018, our CEO, Alex Buckles, spent over a decade executing co-sell motions from the ground up: insurance tech, SAP, Adobe, and enterprise professional services. He learned the hard truth most leaders miss: if partner sales reps don’t see value, they won’t co-sell.
While leading the revenue function at a top services firm inside the Adobe ecosystem during COVID, forecasts collapsed. But Alex’s team replaced every lost dollar in net-new revenue, purely through partner co-selling. No layoffs. No disasters. Just ecosystem execution at its finest.
It was the proof point: co-sell isn’t an accessory. It’s an engine.
From platform to partner-led
A SaaS platform for complex deals
Forecastable began as a SaaS tool for collaboratively running complex enterprise deals: relationship maps, mutual action plans, opportunity qualification, and collaborative sales spaces for teams partnering on deals from separate CRMs.
The market catches up
In 2021, Crossbeam's $76M raise confirmed what we knew: partnerships were going mainstream. But results? Still elusive.
So we went further
We built THE methodology. Then playbooks. Then partner enablement. But even with great technology and plays, partner execution was still stalling.
That's why we went hands-on
We introduced a managed-services layer that owns the outcome. We guide. We oversee. We unblock. We drive pipeline. This shift changed everything, for us and our customers.
We’re now embedded in revenue teams across industries and continents, powering real ecosystem execution around the platforms buyers already trust.
A sample of the ecosystems we operate within
Our culture
We’re operators, strategists, and builders, but above all we’re humans, guided by unwavering principles.
Do What's Right
Empathy over ego. People over policy. No matter the situation or who's around, we must always do what's right, whatever that may be. We must be sympathetic to our colleagues, customers, and partners, putting ourselves in their shoes, no matter the corporate policy. Policies can be changed and exceptions can be made for the right reasons.
Be Transparent
Clarity builds trust and trust drives long-lasting relationships, which impacts everything else.
Commit to Accountability
Commit to yourself, your colleagues, and customers. If you're going to do it, commit to it.
Stay Customer Focused
Customers buy from us because they want specific outcomes achieved. By relentlessly focusing on those, everyone wins.
Have a Positive Impact
We're all in this together. Whether you help a colleague through a challenge, teach something new to someone, or volunteer your time to those in need, make a positive impact in someone's life and do it often.
Where we're headed
The “Predictable Revenue” era is over.
Cold outbound is broken.
Ecosystem-led growth is the future: scalable, efficient, and built for B2B.
We didn’t wait for this shift. We built for it, before it happened.
A message from our CEO
When I started Forecastable, I wasn’t chasing a category. I was solving a problem I’d lived for years.
I’ve personally co-sold across SaaS, services, and hardware, and I live and breathe this stuff every single day. I know what it’s like when partnerships are just noise, and I’ve seen what happens when they’re executed properly: they drive real pipeline, protect entire forecasts, and catapult careers.
We didn’t build Forecastable to ride the ecosystem trend. We built it to lead the motion, to give revenue teams what I never had: a partner system that actually works.
But this isn’t just a system for co-sell execution. It’s something bigger. It’s the engine that replaces “Predictable Revenue” with what every CEO, investor, and board member really wants, even more than revenue itself: Valuation Certainty
Chief Executive Officer
Ready to see what execution looks like?
Book a working session and see whether Forecastable is a fit for where you want to go.