Partner Events: B2B Event Marketing That Puts Target Accounts in the Room
Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.
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WP Engine Partner Program: An Honest Guide to Tiers, Commissions and Getting Noticed
The WP Engine Agency Partner Program’s four tiers, 8% to 12% commissions, what each tier unlocks, and how agencies and vendors earn its attention.
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Editor's Picks
GTM Credits: Turn Leftover MDF Into GTM Motions You Run Next Quarter
Prepaid, $1 for $1 and good for 12 months: GTM credits turn leftover MDF into GTM motions you run when you’re ready.
B2B Demand Generation Agency: Pipeline Through Your Partners
Demand generation run through the partners your buyers already trust, often partner-funded and measured in SQOs and cost per SQO.
Partner Events: B2B Event Marketing That Puts Target Accounts in the Room
Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.
Read Article
OpenAI Partner Program: Tiers, Roles and How to Get OpenAI’s Attention
The OpenAI Partner Network explained: partner roles, Select, Advanced and Elite tiers, ChatGPT apps and how vendors earn a spot in co-sell.
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IBM Partner Plus: The IBM Partner Program’s Tracks, Tiers and How to Get IBM’s Attention
IBM Partner Plus explained: Build, Sell and Service tracks, Silver, Gold and Platinum tiers, partner benefits and how vendors get IBM’s attention.
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Gusto Partner Program: The Tracks, the Tiers and How Software Vendors Get Noticed
Gusto runs accountant, channel and developer partner tracks. Here’s how each one works and how vendors get noticed.
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GTM Credits: Turn Leftover MDF Into GTM Motions You Run Next Quarter
Prepaid, $1 for $1 and good for 12 months: GTM credits turn leftover MDF into GTM motions you run when you’re ready.
Read Article
B2B Demand Generation Agency: Pipeline Through Your Partners
Demand generation run through the partners your buyers already trust, often partner-funded and measured in SQOs and cost per SQO.
Read Article
ConnectWise Partner Program: MSP Tracks, Invent and How Vendors Get Noticed
ConnectWise runs a partner program for MSPs and Invent for software vendors. Here’s how each works and how vendors get noticed.
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Co-op Marketing Funds vs MDF: How Each Works and Which One Pays for Pipeline
Co-op funds reward past sales. MDF funds what you build next. How each works, how claims and proof work, and how to fund SQOs.
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Co-Marketing Agreement Template: The Clauses That Matter for Partner Webinars and Events
The eight clauses to put in a co-marketing agreement, with sample language, and why lead ownership, consent and measurement matter most.
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Claude Partner Network: How Anthropic’s Partner Program Works and How to Get Noticed
Anthropic’s Claude Partner Network: Services Track tiers, the four certifications, partner benefits and what actually moves a firm up.
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