Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
What is a deal registration form? Short answer: A deal registration form is the structured submission a partner completes to claim an opportunity they sourced and request the vendor’s protection for it. It captures the facts the vendor needs to verify the deal, the account, contact, size, and timing, and it starts the clock on […]
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What a B2B partner marketing strategy is Short answer: A B2B partner marketing strategy is the plan for how you market to partners, through partners, and with partners, so partner relationships turn into pipeline rather than logos on a slide. It works when each of those three audiences has its own goal and the whole […]
What a channel partner marketing plan is Short answer: A channel partner marketing plan is the written, one-page artifact that says what you and a partner will do together this quarter to source pipeline, who owns each part, and how you will measure it. It turns a marketing strategy into a specific set of commitments […]
What a channel partner marketing strategy is Short answer: A channel partner marketing strategy is the plan for generating demand through your partners, using co-marketing, funding, and partner-ready assets to produce pipeline in their markets. It is a through-channel motion you design and fund, not a one-off co-branded webinar you run when someone remembers to. […]
What is a deal registration form? Short answer: A deal registration form is the structured submission a partner completes to claim an opportunity they sourced and request the vendor’s protection for it. It captures the facts the vendor needs to verify the deal, the account, contact, size, and timing, and it starts the clock on […]
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What are deal registration best practices? Short answer: Deal registration best practices are the rules that make a registration program worth trusting: fast and transparent approvals, protections that are always honored, rewards for genuine early sourcing, and claims that expire when deals stall. They exist because a registration program does nothing unless partners believe the […]
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What is the deal registration process? Short answer: The deal registration process is the defined sequence a partner and vendor follow so a partner can claim an opportunity they sourced and have the vendor protect it. It runs from submission through review, approval, protection, and expiration, and each step has an owner and a clock. […]
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What is deal registration? Short answer: Deal registration is the process by which a partner tells a vendor about an opportunity they are working so the vendor protects that deal for them, usually with margin, support, or exclusivity. It is how a channel rewards the partner who found the deal rather than the one who […]
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What is deal registration? Short answer: Deal registration is the process where a partner formally submits a prospect or opportunity to the vendor and, once approved, earns a defined period of protection and usually a better margin on that account. It exists to reward the partner who sources or influences a deal and to stop […]
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